In-Banner Video display ads
In July 2014, Daniel Yomtobian announced Advertise.com’s latest display product: In-Banner Video ads — high-quality video playing inside the frame of a traditional banner unit.
With delivery similar to Flash or HTML5 banners, In-Banner Videos retain standard Internet Advertising Bureau ad specs but play on all devices — desktop, tablet and mobile.
“Despite the success of pre-roll video advertising, many brands are continuing to use low-grade banner ads for their display advertising strategy. We decided it was time to make online display ads more engaging — so they would perform better in the competitive advertising space.” Daniel Yomtobian, Founder and CEO, Advertise.com
Key facts
- Video quality preserved from a brand’s existing digital or TV assets
- Standard IAB banner dimensions; plays on desktop, tablet and mobile
- Used by AEG Entertainment, the LA Kings, LA Galaxy, Beach Body and others
- Complimentary ad design offered to clients meeting a modest test budget
In-Banner Video joined a portfolio in which Advertise.com had already become an industry leader in contextual advertising — delivering ads matched to the page a user is browsing, at significantly lower conversion costs than the major search engines.