The InText publisher monetization tool
In June 2014, Advertise.com — one of the largest privately owned online advertising networks — released its InText publisher monetization tool: a text-based advertising product that helps website publishers boost revenue by targeting users’ incoming search behavior and page interests.
The mechanism is simple and unobtrusive: InText automatically identifies and highlights commercial keywords that advertisers bid on, then triggers a relevant text ad when a user hovers over a highlighted keyword — an ad seen in the context of the browsing session, more useful and less intrusive.
“By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers. So we made InText very easy to implement with a simple JavaScript code — requiring no change to a website’s structure or general design.” Daniel Yomtobian, CEO and Founder, Advertise.com
Key facts
- One JavaScript tag — no changes to site structure or design
- Joins Banner Ads, Adentify, InterYield, ExitYield, ConversionPlus and XML Ad Feed in the publisher suite
- Competitive CPC revenue rates for publishers
- 240 million visitors delivered to publisher sites monthly (comScore-verified); 10,000+ businesses served
By 2014 Advertise.com had been delivering traffic to advertisers and publishers worldwide for 13 years, with contextual pay-per-click, display, mobile, video and remarketing solutions for businesses large and small.